ABC refuses to air 'Idiot Brother' ad

LOS ANGELES?? ABC has objected to the Weinstein Co.'s commercial for its "Our Idiot Brother," and refused to air it.

In response, the Weinstein Company cut an even nastier "red band ad" that's not suitable for any broadcast outlet.

ABC told the Weinstein Co.:

"Please remove the visual of the exchange of what is assumed to be drugs," "Please remove the visual of the character using the juice box to depict urination" and "Please remove the references to getting high and smoking."

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Video: Watch the trailer for 'Our Idiot Brother' (on this page)

This from the network that airs "Cougar Town."

Video: Rudd talks 'Idiot Brother's' threesome scene (on this page)

The ad airs on other networks.

Story: Dummies in movies can make for smart humor

In a written statement, Weinstein Co. co-chairman Harvey Weinstein said, "We'd like to dedicate our new red band trailer for 'Our Idiot Brother' to censorship everywhere. Enjoy!"

Here's what ABC has to say about the brouhaha: "The ABC Television Network approved and accepted multiple spots for "Our Idiot Brother," and has aired spots for this film. The network did not accept spots that violated our long-established Ad Guidelines."

Story: Movie brotherly love has its ups and downs

The movie, directed by Jesse Peretz, stars Paul Rudd, Elizabeth Banks, Zooey Deschanel, Emily Mortimer, Steve Coogan, Hugh Dancy, Kathryn Hahn, Rashida Jones, Shirley Knight, T.J. Miller and Adam Scott.

It opens Friday.

Whose side are you on? Was ABC right to refuse the commercial, or are they too prudish? Discuss on Facebook.

Copyright 2011 Thomson Reuters. Click for restrictions.

Source: http://today.msnbc.msn.com/id/44276884/ns/today-entertainment/

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