Kampyle SaaS Business Forum ? Blog Archive ? Lecture IX: From ...

DEAR FRIENDS?

Without much ado I am placing the material of our last lecture, just before escaping hot Israel for a summer vacation. I know you are waiting for the material, especially after such an intense lecture with three presentations.
Have a nice summer!
Ursula Ron

WHO, WHAT, WHERE, WHEN?

1. ?Optimize Your Online Presence for Your SaaS Business Model!? ? Presentation by Ariel Finkelstein, CEO & Co-Founder of Kampyle
2. ?Web analytics for SaaS startups: Small changes can make a big difference? by Amir Yarkoni, Co-Founder & CEO of Seperia
3. ?Conversion rate optimization for SaaS startups: What works and what is a waste of time?? by Dr. Karl Blanks, Co-Founder of Conversion Rate Experts

July 23, 2012 at the Microsoft R&D Auditorium, Herzeliyah

DOWNLOAD THE PRESENTATION / WATCH THE VIDEO?

?Optimize Your Online Presence for Your SaaS Business Model!?

By Ariel Finkelstein, CEO & Co-Founder of Kampyle

Ariel?s presentation, very much outlined as an introduction to this meeting, gives you once more the chance to reflect on how well your website and funnels are in line with your go-to-market strategy. One remark of Ariel worth writing down in our diaries: ?It?s the CUSTOMER that is giving YOU a free trial! Make the best out of this chance and don?t fool yourself by looking at registrations of free trials. It?s the actual implementations that count. Here is your chance to convince a prospect with your most important asset ? your product or service.?

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Web analytics for SaaS startups: Small changes can make a big difference?
By Amir Yarkoni, Co-Founder & CEO of Seperia

Most of you use Google Analytics, but are you using it right? Amir?s presentation, covering basic and advanced implementation of GA, gives you a good overview of what you can expect to gain from GA. If you are still not familiar with custom variables and still throw visiting prospects and returning existing customers into on pot, this is a presentation for you!

Tip: to navigate from slide to slide use the ?arrow?, for having the animated text appear click on the blinking ?star?.

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Conversion rate optimization for SaaS startups: What works and what is a waste of time

By Dr. Karl Blanks, Co-Founder of Conversion Rate Experts

Karl delivered an outstanding presentation! He opened up his rich tool box to give you the most practical advice. Looking into the many resources Karl shared with you will give you a good start with A/B testing and conversion optimization. The only thing you will not find in Karl?s presentation are any kind of ?the 5 sure ways to..? take-a-ways. Why? Because Karl is convinced that there are ?one fits all? solutions when it comes to your website. Get to know your prospects and visitors in as many ways as possible to gain the insight needed to drive successful optimization.

Here is a link to the learning zone at ConversionRateEpxperts.com: http://www.conversion-rate-experts.com/learning-zone/.

To download Karl?s presentation as PDF click here: Conversion rate optimization for SaaS startups: What works and what is a waste of time

As to the video, please note that first 20 seconds are without sound. Sorry for that.

Source: http://saas.kampyle.com/2012/07/28/lecture-ix-web-analytics-to-conversion-optimization/

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