Barter-based Media Buying Enjoys Business ... - Advertising Age

News

Advertising Age Article Abstract

Media executives call it "the dark arts." Some refer to it as a "dirty business." And those who wish to avoid its name altogether use the term "corporate trading." But barter is one of the fastest-growing sectors of ad buying. ...

Advertising Age delivers 24/7 coverage to the top marketing, media and agency news. At this time, you've reached the end of your 10 article free preview for the month.

Source: http://adage.com/article/agency-news/barter-based-media-buying-enjoys-business-reputation-bump/238787/

aaron smith wilt chamberlain joe arpaio cat in the hat green eggs and ham wiz khalifa and amber rose oh the places you ll go